Major Partnership with Peanut Butter & Co Team TWENTY12
The Peanut Butter & Co. Team TWENTY12 women’s professional cycling team, which last week announced the return to racing of Olympic gold medalist and two-time world champion Kristin Armstrong, will use a broad range of products from Zipp Speed Weaponry for the 2011 season.
In addition to Zipp’s full line of carbon race wheels including the new 404 FirecrestTM and 808 Firecrest, Team TWENTY12 will ride Zipp’s Service Course SL aluminum drop bars, stems, and seatposts, along with Tangente tires and the Vuka line of aero bars.
Kristin Armstrong said, “We are excited to partner with Zipp through London 2012. I have won two World Championships and an Olympic Gold on Zipp wheels – hands down they are the only wheel I would ride! Zipp’s continuous technological investment in wheels and components make them the perfect partner for Team TWENTY12.”
Armstrong rode a 1080 front wheel and 900 disc to win the 2009 world time trial championship in Mendrisio, Switzerland, and a 808 front/900 disc combination for her gold-medal performance at the 2008 Olympics in Beijing.
Peanut Butter & Co. Team TWENTY12 manager Nicola Cranmer added, “We’re very excited about this partnership. Zipp’s bars, stems, seatposts, and tires have performed exceptionally on our test rides, and obviously the results from cyclocross and triathlon are very encouraging. And we’ve all seen Zipp wheels winning races at every level of the sport, including some of the biggest victories of Kristin’s career.”
Partner brand SRAM will continue its componentry sponsorship after incredible wins at the SRAM Tour of the Gila, the Giro, and numerous national championships. “In supplying SRAM RED and SRAM Force groupsets, we will proudly continue to forward their mission of graduating athletes to the 2012 Olympics,” said Sponsorship Manager Alex Wassmann.” “The girls love SRAM componentry and they win on it,” added Cranmer. SRAM RED remains the world’s lightest, fastest, and most ergonomic groupset and continues to win the world’s most difficult cycling events.
Zipp will announce additional teams for 2011 as sponsorship deals are finalized.
Photo: Tim De Waele