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Back 2019-05-28

Fake vs. Authentic Zipp—Identifying Counterfeit Products


The ZippCast is back and talking about an important issue—counterfeit products. Imitation might be a form of flattery, but it also can be extremely dangerous. Learn about the dangers of counterfeit wheels and all that goes on at our factory in Indy to create authentic Zipp products in this podcast with Tim Holt, SRAM global sales strategies, and Chris Case, director of operations of our Indianapolis facility.



What are the dangers of buying counterfeit products?

Tim Holt: “Safety is everything at Zipp. Zipp invests serious money into research and development, engineering, and quality testing resources to produce a safer, reliable product. In fact this a big part of the cost of the product because of those resources. Zipp isn’t making T-shirts here—these are highly technical components. They are going to allow for high performance. The question is, do you really want to scream down a mountain at speeds greater than 40, 50, 60 mph and not trust your components?”

What should people look for to make sure they aren't buying counterfeit products?

Tim Holt: ”Genuine Zipp wheels do come with Zipp hubs. The counterfeiters will use non-Zipp brand hubs or a poor replica of a Zipp branded hub, nothing like what we show on our legitimate product on our website, for example. Decals are a giveaway, too. Anything with NSW wheels will have our ImPress graphics, not a sticker on the rim. Be on the lookout for wonky or poorly applied decals. Zipp has great rundown information on the website of counterfeit concerns with some great photos and descriptions.”


What is the process of producing high-performance carbon fiber wheels?

Chris Case: “ I ask people what is Zipp from a technology standpoint you're going to hear a lot of aerodynamics, impact resistance for wheels like the new3 ZERO MOTO, the resin systems for rim brakes. I like to think one of the best-kept secrets is the technology we have invested in and developed over the last three decades in the manufacturing of composite parts.”

How do the scan and tracking system we have for each wheel help preserve the quality of Zipp wheels?

Chris Case: “It really started initially as a tool to ensure the right quality during the curing process. By maintaining the correct temperatures of pressures throughout the whole molding cycle. It was also a way of producing serialization for all of our rims being able to have that traceability for the product through the process. Over the last several years we leveraged that infrastructure to be able to track key aspects of the build quality process. So we now know who built what part of the rim on what shift throughout the whole life of that product.”



How to identify counterfeit Zipp products

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